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THE HUNGER GAMES: MOCKINGJAY PART 1 Viral Marketing Campaign Heats Up [Movies]

Here are the highlights from The Hunger Games: Mockingjay - Part 1 viral marketing campaign! Lionsgate began ramping up the viral marketing campaign with a message from President Snow a few weeks back.

Here's the first viral video "Together As One":

The video is incredibly popular and got 1.06 million views in its first week on YouTube. It's over 9 million now.

They also shared a series of posters highlighting the "District Heroes" of Panem from the Technology (3), Lumber (7), Livestock (10), Grain (9), Mining (12), Fishing (4) and Transportation (6) Districts. The most heart-wrenching is the one of the little girl working in the mines.

Yesterday, another video was released along with that spotlights President Snow (Donald Sutherland) along with Peeta (Josh Hutcherson) and Joanna Mason (Jena Malone). There's also a surprise appearance of Jeffrey Wright as Beetee. For me, that character was underused in the last film and I'm looking forward to seeing a minority take on more of a role in the films. There was a small, but vocal, group of fans that complained his character was changed from white to black for the movie. Personally, his performance was the most memoreable part and I didn't have a problem with it.

Here's the latest video "Unity":

Here's an official statement from the Capitol

Never have we been more unified as a nation. The Capitol and the districts are bound together in solidarity, striving to forge a stronger future.

To commemorate this resolve, the Capitol mandates your viewing of President Snow's Second Panem Address: “Unity.”

Admire your President’s official portrait and watch this latest address now at www.TheCapitol.PN, then voice your Capitol Concerns to further improve communication throughout this great nation.

Panem today, Panem tomorrow, Panem forever.

And be sure to register for Capitol TV updates here: www.TheCapitol.PN

The worldwide phenomenon of The Hunger Games continues to set the world on fire with The Hunger Games: Mockingjay - Part 1, which finds Katniss Everdeen (Jennifer Lawrence) in District 13 after she literally shatters the games forever. Under the leadership of President Coin (Julianne Moore) and the advice of her trusted friends, Katniss spreads her wings as she fights to save Peeta (Josh Hutcherson) and a nation moved by her courage. The Hunger Games: Mockingjay - Part 1 is directed by Francis Lawrence from a screenplay by Danny Strong and Peter Craig and produced by Nina Jacobson's Color Force in tandem with producer Jon Kilik. The novel on which the film is based is the third in a trilogy written by Suzanne Collins that has over 65 million copies in print in the U.S. alone.
Cast (Character): Jennifer Lawrence (Katniss Everdeen), Josh Hutcherson (Peeta Mellark), Liam Hemsworth (Gale Hawthorne), Woody Harrelson (Haymitch Abernathy), Elizabeth Banks (Effie Trinket), Julianne Moore (President Coin), Philip Seymour Hoffman (Plutarch Heavensbee), Jeffrey Wright (Beetee), Sam Claflin (Finnick Odair), Jena Malone (Johanna Mason), with Stanley Tucci (Caesar Flickerman), and Donald Sutherland (President Snow)   
Directed by: Francis Lawrence          
Screenplay by: Danny Strong and Peter Craig                
Based upon the novel “Mockingjay” by: Suzanne Collins

The Hunger Games: Mockingjay – Part 1 will be released November 21, 2014 and The Hunger Games: Mockingjay – Part 2 will be released November 20, 2015.

What do you think of The Hunger Games Mockingjay Part 1? Are you looking forward to it? Do you have a caption for the picture?

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  1. Didn't care for the first one, so doubt I'll watch this one.

  2. Never had any interest in this series (books or movies) past the first one. But all my female "friends" on Facebook are stoked I'm sure.

  3. Wow, are those wax figures? They look incredible. Little girls always break my heart, so yes that's the one that speaks to me the most. Oh and congrats to Nigel on the book!

  4. Marketing geniuses.

  5. They're not wax, but I'm not sure how they got the actors to look like that Medeia. I feel you on that.

  6. This one is more interesting to me Pat.

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  8. This series was so much fun to read! Book 1 lays the foundation for my
    favorite of the series, book 2. It is action packed and I found my self
    finishing it in less than a day. I saw the movie as well, and the book
    and movie are very close; of course the book provides a bit more
    insight and detail.

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