7/15/2010

LA Times Hero Complex is reporting that the superhero movies Captain America: The First Avenger (July 22, 2011) and Thor (May 6, 2011) will be shown in glorious 3-D.

Knowing that audiences have scoffed at post-production 3-D in the past, Marvel is working to convince the fans. At the San Diego Comic-Con, Marvel Studios will present their case to fans that three dimensions is the way to go.

"We came to feel that in our case 3-D could be the very good friend of story and character for a different kind of experience," Kenneth Branagh, the director of Thor, said. He used the example of the mythical Norse Citadels of Asgard and the rainbow bridge at its gate as examples of perfect opportunities for three dimensions.

“I think it tends to be overused and can be a little bit gimmicky,” Johnston, the director of Captain America, told the LA Times. “A lot of people are using 3-D now because they feel have they have to … that will come and go and the pictures that deserve to be in 3-D will continue to be. When it’s done bad, it can make you carsick.”

So, why not just shoot using 3-D equipment instead of doing a conversion? Johnston reported that it was a "nightmare" doing a one-day test shooting with a bulky 3-D bulky gear, calibration issues and restricted film-making options. However, the special effects will be shot in 3-D, which they say should make it easier. They're stressing that this is not a rush job and, unlike with Clash of the Titans, is beginning during principal photography.

"In being able to think in 3-D from the start -- and having every bit of our special effects rendered in true 3-D -- we have the opportunity to do it right," Marvel Studios President Kevin Feige said. "When you're working with a director like Ken Branagh or Joe Johnston, they're not going to settle for less than perfect image. They're not going to settle for something that isn't up to the artistry of everything else they've done on the film ... they're not going to put on some overlay in the last 10 to 12 weeks of post-production for a fiscal reason."

Do you think 3-D will help or hurt the movies?
[Image source:Hero Complex
Categories: ,

1 comments:

monkeymigraine said...

I dunno...those outfits look pretty stupid. I mean, these are supposed to be ancient Norse god, warriors of a by-gone era, and look like they're wearing plastic costumes from Toyz-R-Us.

AddThis

Subscribe to RSS Feed Follow me on Twitter!